Typical Novice Error: Speculation over Persistence

As a business or professional,if you have excellent genuine reviews and your customers recognize you as being excellent at what you do,and yet someone unfairly attacks you,your company’s brand or your personal or business reputation especially with prejudice,the last thing you want is to be complacent. Along the same lines as-,you may need to implement a process or strategy – sometimes even multiple processes and strategies – to manage your reputation,depending upon the sort of risk your business is open to.

In order to do it just like -,you need to put your customers’ positive experience in the faces of those who visit. The ultimate goal: those naysayers and their fake reviews or negative/jealous/prejudiced comments will be out of view.

Whether or not you choose to make yourself public on the Internet,you’ll automatically have some kind of an online presence. This isn’t just true of celebrities,this is true of most anybody. Lots of customers look to social media as the first point of contact with businesses. Naturally,this it the first place whereyou want to broadly and fully deploy your best customer reviews to the public eye.

You can improve your online presence even further with more places to publish reviews,such as a blog,active social media involvement,personal profiles,and more.

In addition,on review sites or online directory listings that you manage,such as Google Maps,you can directly stay in contact with your customers,handle complaints if any,and reply to their comments. Just replying to reviews alone will show an increase in commitment & power on your part as a business owner – especially when it comes to acknowledging the plight of the person you’re replying to.

Which brings us to the next point: verifying the truthfulness of a review. In your online reputation management,you must monitor your customer feedback very closely,and make sure every review that comes to you,matches up to a customer who you’ve actually served and who’s on your records. This is so important because some negative reviews can be from jealous competitors vying for attention.

First of all,to get an idea of whether the complaint is true or false,take a look at the reviewer’s handle,how many reviews they’ve posted,the nature of their reviews if they’ve left more than 1,and their history on Google Maps. If the review is posted by one person only,or that person posts only one type of review – fake negative reviews trying to undermine businesses of all kinds – then most likely their comments are untrustworthy,and asking them: “We’ve never had a customer by your name…is this a possible competitor review?” Don’t sound angry in your reply. You want to respond with a professional tone and respect them. That’s because fighting fire with fire in public can backfire and leave a nasty burn on your reputation.

Some fake negative reviews can even be pessimistic,assumptive comments posted by people who,while not having worked with you,approach your line of work with a certain skepticism,and want to never miss the first opportunity to blindly denounce the industry based on hearsay and myths without taking a moment to see its virtues.

When you learn how to correctly handle negative feedback,and bolster a positive image of yourself just like-does,you’ll be less likely to see another customer giving similar negative feedback or reviews in the future.

The people you depend on to keep you cool in the dog days of summer are HVAC companies. But are some air conditioning repair men actually taking advantage of you. Recently we went undercover to find out what’s really going on.

When your air conditioner breaks,it’s an emergency. No one likes to be excessively hot not to mention the effect the heat has on air quality which makes it difficult for those with breathing problems. So,when it breaks,you call the AC Company of course trusting them to come and fix the problem at a fair price,but… are they really providing you the best solution at the best price? We’ve found that some companies are blowing you hot air when they hand you that big bill.

We called in a few companies to cool our house down. But when these AC repairmen show up we found that many of them were either being dishonest or all together incompetent. One after the other tried charging us big money for repairs that other experts say we didn’t need. We set up our test of these companies right smack in the middle of a heat wave.

First we rented a house inDelawareand had 3 AC experts inspect our system from top to bottom. --- All 3 reported that the AC system was in great to very good condition. Then we brought in another expert to set up a common and easy to fix problem with the system. He set up a simple broken wire that shuts the unit down. He said he would charge less than $200 to fix it. We found that other technicians tell us that you need other work done to fix this problem. This begs us to ask,”Are you either being incompetent or are you just simply being dishonest”?

Once we set up the easy to fix problem,we called in six separate AC companies to come out and fix the problem. The first contractor finds our broken wire but instead of fixing it he wants to charge us for an expensive part. The part he wants to charge us for is called a capacitor. He wants to charge $395 to replace a part that we originally had inspected and found it had absolutely no problems. We called him out on this assessment and he left in a huff declining to comment or return our calls.

The next guy finds and fixes our broken wire rather quickly. But,instead of leaving it at that,he recommends we replace an expensive part saying that the unit is leaking combustible fluid. He claims it needs to be fixed today in order to fix the problem. The cost,$692! The part he claimed was leaking simply displayed harmless rust.

The 3^rdcompany tries to charge us for several expensive parts totally $850! The 4^thcompany claimed we needed new parts as well,including one that didn’t even exist in the system. The price for his repair… $950! At least this company ended up firing that technician for his dishonesty. The 5^thand 6^thcompanies did the same thing with trying to charge us for unnecessary repairs and parts.

In the end,6 out of 6 companies tried to charge us for parts and repairs we did not need. Honestly,we did not expect to see this level of dishonesty or incompetence from so many HVAC contractors in the area.

Experts say that you should get your unit serviced every year so it doesn’t break in the middle of a heat wave but even if it does of course despite what we found there are actually very honest A/C companies out there. To make it easy to find one in Delaware at least,we recommend you start with-.